A fertile, ideal and propitious ground to bet on the economic growth of e-Commerce.
Driven by the COVID-19 pandemic and the need for users to obtain their products without having to leave home, online sales grew exponentially in the region, motivating different industries to make the transition from manual to digital.
According to BlackSip's "Industry Report: ecommerce in Colombia 2020" , Brazil, Mexico, Argentina and Colombia (in that order), were the fastest growing countries in terms of ecommerce in the region, during the period 2019-2020.
Similarly, the aforementioned countries plus Chile's national combined, make up 92% of TOTAL e-procurement in Latin America. In these countries, sales of US$71 billion were made during 2020, which meant an estimated increase of 1.4% over 2019.
Most Latin American countries have a penetration higher than the world average of 58%, with the exception of Honduras and Nicaragua.
The impact has been so positive that Statista forecasts that the trend will continue in 2021, projecting a 31% growth in online shoppers by 2024, reaching 351 million users in Latin America.
These figures are not far from reality, given that, according to the Ebanx report , the number of e-commerce users in Latin America grew by more than 30%. If we take Colombia as an example, the number of users who made use of e-Commerce increased from 43% in January 2020 to 55% in December of the same year .
According to Adriana Ceballos, director of program development of the ICT Analysis and Creativity Tank (TicTac) of the Colombian Chamber of Informatics and Telecommunications, 20 million transactions were recorded in 2020 and there was a 130% growth of e-commerce in general in Colombia.
Did you know that the freight and courier sector grew 39% due to the increase in e-Commerce operations? Services that will have to be strengthened as days go by due to the strong demand from users and customers.
Undoubtedly, the COVID-19 boosted (and in a great way), the use of e-Commerce in Latin America, however, the need should be awakened in that beginner user in the digital world, that person who would leave aside his distrust and enter the "new wave", and for this, the Digital Marketing department of each company, fulfilled a fundamental role in the ultimate goal, to sell.
According to Hootsuite statistics as of January 2021, in Colombia:
- 87% of users have searched for a product on the Internet in the last year.
- 66% of users use e-commerce and product sales Apps.
- 67% of users made online purchases in 2020.
- 20% of users already make payments through mobile wallets, Apple Pay or Móvil.
- Food sales reached a record 60% order intake in the last year.
Not surprisingly, investment in digital advertising will reach US$320 million in 2020 and 66% of the brands in the market consider that their social media strategy is a key part of their marketing plan.
In Colombia, it became evident that its Buyer Person is:
Male (58%), with an average age between 26 and 40 years old (45%), lives in the city of Bogotá (54%), is of strata 3 and 4 (60%), has a university (36%) or high school education (20%), pays with debit (65%) or credit card (35%), is single (50%) or married-living with a partner (43%) and his most common purchase categories were tourism (37%), fashion (37%) and technology (36%).
The courier and freight forwarding companies, we were direct receivers of e-commerce, intensifying our modus operandi modus operandi for the national and international market.
In Quick, we expect to grow 40% in 2020 and 25% so far in 2021, consolidating our logistics operation in Chile and Mexico, providing employment to more than 10,000 Quickers under our platform, and thus contributing to the growth of e-commerce.
Are you already part of the new wave?
Don't let yourself take advantage of the digital world and become part of it.
